Attention-driven GUI Grounding: Leveraging Pretrained Multimodal Large Language Models without Fine-Tuning

Recent advancements in Multimodal Large Language Models (MLLMs) have generated significant interest in their ability to autonomously interact with and interpret Graphical User Interfaces (GUIs). A major challenge in these systems is grounding-accurately identifying critical GUI components such as text or icons based on a GUI image and a corresponding text query. Traditionally, this task has relied on fine-tuning MLLMs with specialized training data to predict component locations directly. However, in this paper, we propose a novel Tuning-free Attention-driven Grounding (TAG) method that leverages the inherent attention patterns in pretrained MLLMs to accomplish this task without the need for additional fine-tuning. Our method involves identifying and aggregating attention maps from specific tokens within a carefully constructed query prompt. Applied to MiniCPM-Llama3-V 2.5, a state-of-the-art MLLM, our tuning-free approach achieves performance comparable to tuning-based methods, with notable success in text localization. Additionally, we demonstrate that our attention map-based grounding technique significantly outperforms direct localization predictions from MiniCPM-Llama3-V 2.5, highlighting the potential of using attention maps from pretrained MLLMs and paving the way for future innovations in this domain.