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Bid Shading on Meituan Online A/B Test
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3.4
ROI
GBS
-0.136
0.782
1.7
2.618
Aug 6, 2025
ROI
CPM
CPC
IT
Updated 1mo ago
Evaluation Results
Method
Method
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ROI
CPM
CPC
IT
GBS
approach=generative bi...
2025.08
3.4
-4.1
-4.9
-37.6
Baseline (Two-stage)
type=two-stage
2025.08
0
0
0
0
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