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Benchmarks
Marketing Mix Modeling on MMM Data (holdout)
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0.843
R2
DeepCausalMMM
-12.96092
-9.37721
-5.7935
-2.20979
Oct 15, 2025
R2
RMSE (M)
Updated 1mo ago
Evaluation Results
Method
Method
Links
R2
RMSE (M)
DeepCausalMMM
Scope=Panel, Time (s)=489
2025.10
0.843
0.53
Ridge (Robyn-style)
Scope=National, Time (...
2025.10
-12.43
17
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