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Multi-slot Guaranteed Display Advertising Allocation on Meituan Online Traffic (70% Gray-Scale)
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42.17
Merchant ROI
Joint Optimization Framework for Multi-Slot GD (DID)
-45.1796
-22.5023
0.175
22.8523
May 20, 2026
Merchant ROI
Payment ROI
CTR
Payment CVR
ARPU
Fulfillment Rate
Updated 12d ago
Evaluation Results
Method
Method
Links
Merchant ROI
Payment ROI
CTR
Payment CVR
ARPU
Fulfillment Rate
Joint Optimization Framework for Multi-Slot GD (DID)
Experiment=DID Effect
2026.05
42.17
29.13
7.67
23.35
28.17
2.12
Joint Optimization Framework for Multi-Slot GD (Treatment)
Experiment=A/A Effect...
2026.05
25.06
-4.75
12.1
13.35
49.87
-2.9
Baseline System (Control)
Experiment=A/A Effect...
2026.05
-17.11
-33.87
4.42
-10.01
21.7
-5.03
Joint Optimization Framework for Multi-Slot GD (A/B)
Experiment=A/B Effect
2026.05
-41.82
64.76
0.99
4.57
28.99
-3.95
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